Our Story
1. The Origins
It all started with Jon, an independent retail trader who was running a weekly income program and needed analytical firepower. Rather than hiring a Wall Street firm, he brought in two students at UW-Madison. That collaboration became the foundation for this business.
"I retired early, but realized the buy and hope program would not satisfy my goals, so I set out to create a safe income-producing program that kept me liquid and would grow with effort rather than hope."— Jon Henderson, Horizon Retail Construction, WI
2. Putting It to Work
Over the course of three months, we worked with Jon, learning his system and trading style, identifying weaknesses, and ultimately helping him reach his profit goals.
"They were able to help me reach my profit goal by optimizing returns and finding weak links in my current system. They were always responsive and communicated effectively."— Jon Henderson, Horizon Retail Construction, WI
3. Why We Built This for Others
After helping Jon reach his goal, he didn't really need us anymore — which made us think: if it works at this scale, others deserve access to it too. So we started Collect52.